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What if you could see through the eyes of your user? This is one advantage you need if you want to optimize your website for higher conversion rates.

There are websites that offer information and ones that tell a story. What do you want your website to do? Most sites that try to tell a story are hard to follow because they use a traditional page layout.

Tired of opening new tabs and logging into different accounts to get all the information you need? Having all your personal data on a dashboard would make it less frustrating.

What most designers do best is design. Coding the design is a different story. When clients hire someone to design their website, they expect to get a product that not only works, but is easy-to-use.

The more you know about your users, the better you can design for them. That’s why it’s important to have a quality heatmap and analytics tool to track user behavior and activity on your website.

Do you know how users are using your website? If not, you’re missing valuable opportunities to convert them into paying customers.

A box with a page title and arrows pointing to other boxes isn’t a sitemap that gives much information. It doesn’t allow others to visualize the page-to-page user experience you intend to design.