Design Vetting: A Process for Getting Actionable Feedback

Getting feedback on your work is a necessary part of the design process that every designer goes through. But not all feedback you get is valid. Sometimes you’ll get invalid feedback that can do more harm than good


When you apply all feedback to your design, you end up making unnecessary and uninformed changes that compromise the user experience. Designers need to stop applying invalid feedback to their designs and start vetting for valid feedback.

Invalid feedback is vague, subjective, and unactionable. Valid feedback is specific, objective, and actionable. If you want to design the best user experience possible, you need to discard invalid feedback and apply valid feedback. Design vetting is the process that’ll help you make this happen.

The book, Design Vetting, outlines the process in detail with examples. As you go through the process, you’ll work with your peers to turn vague feedback into specific feedback. You’ll verify feedback with your team for objectivity by identifying any biases. You’ll also ensure that all design decisions meet user needs.


Stop allowing invalid feedback to creep into your designs. Filter it out with Design Vetting and apply valid feedback for better results.

This book is primarily for:

  • Designers who work with others (teams, co-workers, etc.)
  • Designers at a company who present designs to clients
  • Design managers or leaders who have control over the design process

The book is in PDF format and consists of 5 chapters, 65 pages, and 12K words. Click the button below to purchase it. After payment, you’ll receive an email to download the book.

$37 $27

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Article written by anthony

Author and founder of UX Movement. Creating a better digital world for mankind by teaching and evangelizing best practices, standards, and techniques in user experience design.

This Post Has 3 Comments

  1. Tim Reply

    As a developer and information architect, I thoroughly enjoyed this book!

    I think Anthony makes some great points in how to actually get USEFUL feedback from stakeholders when walking through designs with them. He also goes on to give some great tips for those giving the feedback as well.

    I’ve begun using many of the tactics outlined and have shared this book with several co-workers and I feel we’ve seen significant improvement in both intra-team and inter-team communication!

    All in all, a highly recommended read for any entry- to mid-level designer!

  2. David Reply

    Just paid a visit to gumroad and got your design vetting book. Excited to dig in and apply this with my team to a few projects.

  3. Linda Reply

    This book answered many questions I had in getting the right feedback as a UI and UX designer. Designers shouldn’t design in isolation and the book proposes an efficient way of making design decisions when you have limited time and resources.

    Design Vetting provides a framework to present your designs and is highly useful in guiding your teammates in those discussions and micro-decisions towards user-centredness.

    Reading this book feels like having Anthony as a seasoned mentor speaking to you directly on specific and actionable methods, while considering company situations from different angles. I would highly recommend the investment!

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