The Design Process for Creating a New Ecommerce Feature

Buying gifts for your friends and family is a stressful task. There’s always a fear of getting them something they don’t like or want. On top of that, there’s the risk of buying things in the wrong size. What if there was a feature that could remove all these stresses when you’re shopping for gifts?

Gift List

Imagine a feature that allows you to select potential gifts for friends and family to get feedback on which one they want for an upcoming holiday. No more worrying about buying the wrong product in the wrong size. With this feature, you’ll be able to get it right the first time.

Before I could start designing this feature, I had to map out all the user interactions from screen to screen to achieve the goal. The goal is for the user to share a gift list with their friends, get them to pick a gift, and then view each of their picks.

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