by anthony on 07/15/14 at 2:44 pm
Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on sign up pages increases conversion rates.
One explanation for this is that less navigation means fewer distractions when users sign up. Visible text links can tempt users to click away from the page. Minimizing your navigation focuses the user’s attention on completing the form.
Instead of minimizing, you could remove the navigation, but that would harm the user experience. Users may need the navigation to refer to other pages for more information. If they feel like you’re forcing them to sign up, they’ll feel uncomfortable and change their minds.
The way to maintain a high conversion rate and user experience is to replace your navigation with a hamburger menu. The icon doesn’t distract users from their task, and still gives them the freedom to go back to other pages. Text links draw a lot of attention, but when they’re inside the hamburger menu, users will only use them when they want to.
When users land on your sign up page they shouldn’t feel trapped or overwhelmed. A hamburger menu can give your sign up page a higher conversion rate without sacrificing user experience. The hamburger menu is more than a design trend. It’s a user interface technique to minimize navigation where you need it the most.