Designers pride themselves on the interfaces they design. But sometimes designers can get so lost in the interface they forget that it’s for the user, not them. The interface can easily seem like the ends to the designers who are working on it. But for the user, the interface is the means, not the ends.
The Interface Is a Tool for Delivering Information
People use tools to do the things they can’t do without the tool. Users use interfaces to get information. Without the interface, the information has no way of getting to the user. The interface organizes the information into an understandable and consumable format. The information delivered from the interface to the user is one experience. And consuming the information is another. Therefore, there are actually two user experiences in the entire interaction.
Delivery Experience (motivates users)
The first is the delivery experience. The interface’s physical responsibility is to deliver the information to the user. However, its mental responsibility is to motivate the user to use the interface. What’s important is not just delivering the information in a quick, easy and efficient, but also appealing to the user’s emotions. Delivering the information in a beautiful and appealing way can motivate the user to use the interface even more. Therefore, the makings of a successful delivery experience is efficiency and emotional appeal.
Consumption Experience (satisfies users)
The second is the consumption experience. The information that the interface delivers is responsible for this experience. The goal for the consumption experience is to satisfy users. How much satisfaction the user gets will depend on the information quality. If the information the interface delivers isn’t high-quality, users will leave unsatisfied whether the interface is efficient and emotionally appealing or not. The interface is not the ends for users. The information is. Therefore, high-quality information is very important for a successful consumption experience.
High-quality information is:
- easy to understand
A Successful User Experience Motivates and Satisfies Users
The interface and information both play a role in the user experience. One motivates users, while the other satisfies them. One is the means, while the other is the ends. It is not one or the other that the designer must care about. It is both. A successful means and ends means a successful user experience in the end. If designers continue to see the interface as the ends, users might use the interface, but they will never leave satisfied. A high amount of usage does not necessarily equal a high amount of user satisfaction. They are two different things. But both need the designer’s full attention.