How Larger Text Leading Leads to Easier Reading
When designers talk about leading, they're not talking about mechanical pencils. They're referring to the spacing between lines of text measured from baseline to baseline.
Content
Articles on optimizing text and images
How Color Saturation Affects User Efficiency
Have you ever passed on a product because you didn’t like its color? Color affects the way we feel about websites, but it can also affect the way we use them.
What the Rule of Thirds Can Do for Product Images
If your website sells products, it's important that your product images appeal to users. Beauty of an image doesn't just come from typography and color.
Why Text in All Caps Is Hard for Users to Read
Can you believe a woman got fired from her job for using all caps in an email? There's something about all caps text that turns people off. Using it in a social context means you're yelling.
How Serif Fonts Give Headings Higher Contrast
What does ABC, CNN and Fox News all have in common? They only use Arial as their font for their text. This makes the headings hard to distinguish when users scan.