Website search bars have a serious problem. Research has found that 69% of users go right to the search bar when visiting an online store. However, 80% will abandon the site when the search experience fails to meet their expectations. Their biggest frustration is receiving irrelevant search results.
Why do users often end up with irrelevant search results? The current on-site search experience is a tedious four-step process requiring too much cognitive effort to obtain the most relevant results. Designers must design a smarter search bar to satisfy users and decrease site abandonment.
Subscribe to read the full article
Become a paying subscriber of UX Movement Newsletter to get exclusive access to this article and other subscriber-only content.
Book
Affiliate
