Forms

How to Reduce Form Abandonment with Info Icons

Not every form field is straightforward. Sometimes the user isn’t sure what data to enter or which option to select. As a result, they could abandon the form to avoid making an error. Users often do this with online purchases because they don’t want to risk losing money.

One way to reduce form abandonment is to use info icons next to your field labels. Info icons provide users with contextual information about the data so users can make the best decision. They’re most useful on technical data that requires secondhand knowledge.

For example, when buying a computer, the user has to choose how much memory they want. If they’re not knowledgeable about computers, it’s hard to make this decision. Putting an info icon next to the label allows you to display contextual information to help them understand how memory works.

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