Thinking

Every interface has users that make up the majority and minority. The majority usually have…

Personas are a useful UX tool for summarizing research data. Designers create these character profiles to humanize their findings and insights for project stakeholders.

Every designer receives feedback on their designs when working with others. But not every designer receives actionable feedback they’re confident applying to their design.

In usability testing, researchers use discussion guides to direct the conversation toward areas of interest. These guides are not used like scripts.

Finding a UX design job is no easy task if you don't know where to look. There are job search engines, but most of them display cluttered and irrelevant results.

2016 was the year of the Chatbot. Microsoft, Facebook, and Google have all released chatbots, demonstrating the importance of artificial intelligence on the web.

Why do some sites captivate us in ways others can’t? The technology used to develop a site plays a role in the experience, but it takes a back seat to content and design.

When starting any design project, you'll have many questions on your mind. The problem you're thinking about is not always the actual problem at hand.

On any project, the team is looking for a slam dunk. But this won’t happen if each team member isn’t aware of their role.

Managing clients is a big part of freelancing. Many freelance designers have their own way of working with clients. But a lot of them do it in a way that works against them.

There are many challenges to traditional user testing. You have to recruit users in your local area, bring them to a testing lab and moderate them throughout the test.

Designers have always focused on logical design factors such as meeting web standards, organizing navigation, choosing layouts and fonts.

When a company wants to improve their user experience they redesign their user interface. But sometimes those good intentions end up backfiring.

Building a website from scratch is no easy task. You have to sketch, wireframe, design and code the site. A job like this takes more than one person and a lot of time.