by anthony on 10/11/10 at 12:15 am
This article is a few years old, but the tips it offers still hold strong and true today. By designing a user interface that focused on ease of use, McAfee was able to cut their support calls by 90%. That’s a lot of time and money saved for any company. The interesting thing was that by saving the user’s time with their antivirus protection, they were able to save their own time supporting the users. Not investing in usability early means wasting precious time and resources with support later. Not only that, but it also means you have to work to keep up your support quality. Because if you have bad support, your customers could end up never buying one of your products again. By having little to no support to worry about, you won’t risk that chances of giving your customers bad support. Saving time, money and energy are all great reasons to invest in user interface design.