by Joe Natoli on 09/24/15 at 8:31 am
When you or I have a problem, it’s pretty easy for us to imagine a solution. And that solution is filtered through our experiences and responsibilities.
Imagine walking into a small and crowded store full of junk. A shop clerk hassles you into buying something you don’t want. If this happened, you’d leave fast and look for another store.
What most designers do best is design. Coding the design is a different story. When clients hire someone to design their website, they expect to get a product that not only works, but is easy-to-use.
Managing clients is a big part of freelancing. Many freelance designers have their own way of working with clients. But a lot of them do it in a way that works against them.
The more you know about your users, the better you can design for them. That’s why it’s important to have a quality heatmap and analytics tool to track user behavior and activity on your website.
Have you ever spent a long time reading a web page? A large amount of text may take a while to read. But research shows that margins and line lengths also affect reading speed and comprehension.
Do you know how users are using your website? If not, you’re missing valuable opportunities to convert them into paying customers. With so many page elements, it’s hard to know what’s keeping users from signing up.
According to a recent study, a quarter of all Americans use mobile devices only to access the web. One out of every five people in the world own a smartphone and over half use it to surf the internet.
When users are on the go, the best mobile app experience is a fast one. Although a mobile device’s connection speed is out of your control, you can still make it seem like your app loads lightning fast.
Did you know that your website navigation can affect your conversion rate? Several studies have found that minimizing navigation on signup pages increases conversion rates.
A box with a page title and arrows pointing to other boxes isn’t a sitemap that gives much information. It doesn’t allow others to visualize the page-to-page user experience you intend to design.
How easy is it for users to scan your form? If your form is hard to scan, it could take longer than expected for users to complete it. This leads to form abandonment and loss of potential sign ups.
A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get such few clicks?
Sign up forms are one of the trickiest web pages to design. Including and excluding certain form elements affects the conversion rate. The designer’s job is to figure out which elements they should include or exclude.
No matter who you are, forgetting a password sometimes happens. That’s why most login forms offer a ‘Forgot Password’ link to reset the password.
Are most of your users skipping the optional fields on your form? You might not need that extra information, but having it could help you learn more about users and give them a better experience.
Designing a website that gives users a pleasant experience requires attention to detail. But there are so many aspects that it’s hard to remember the little details that make a site easier to use.
Did you know that the way your body text wraps can affect how users read it? Orphans are short lines that appear at the end of a paragraph.