Win Free Usability Tests from UserTesting

by on 12/13/11 at 9:11 am

Ever wonder what your users really think of your website? Are your designs intuitive and easy to use ? UserTesting’s remote usability testing answers these questions and more.

In as little as one hour you can have impartial feedback on any website (including mobile sites and apps) that you can use over and over. The tester is given a set of instructions to follow and questions to answer. And you can even ask follow-up questions after the test is over. Here’s a little more information on how it works.

What You Can Do with Usability Tests

There are many things you can do with usability tests to help inform your design. Here are the most common uses.

Test your website’s usability and effectiveness.

Get a real inside view about what website visitors really think of your websites design, navigation and usability. See what pleases or frustrates everyday users and listen to their thoughts as they talk about the best and worst features of your website. A fresh perspective can offer such long-lasting and valuable insight to bring about permanent positive change.

Test a competitor’s site.

Ever wonder what your users think of the competition? Conduct usability tests on any website, including another company’s. Then take that information and improve your own site.

Show a client how their website really works and where it doesn’t.

Have you worked on a site that needed major changes, but you had trouble convincing the stakeholders to buy in? Run a usability test to show what impartial people think of their interface. Nothing motivates a team like watching a website visitor gets lost or frustrated.

Compare the before and after.

Clients often question whether a redesign is an improvement. Measure the impact with usability test videos of real people using their site before and after.

Enter the Contest to Win!

What would you test with inexpensive usability testing? UserTesting wants to hear the creative ways you’d use their service. You can leave a comment below with your idea, or for extra credit, you can tweet your ideas with @usertesting. We will check all entries (comments and tweets), and award prizes to our 3 favorites.

Here are the three usability testing packages UserTesting is offering to the winners:

  • 2nd runner-up – 1 Free Test (a $39 value)
  • 1st runner-up – 3 Free Tests (a $117 value)
  • Grand Prize – 15 Free Tests (a $585 value)
About UserTesting:
UserTesting gives you access to a large panel of users, on-demand. You get to “look over the shoulder” of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. This dramatically decreases the cost and hassle of user testing.

6 Responses to “Win Free Usability Tests from UserTesting”

  1. James Hind

    Dec 13th, 2011

    We’d like to get some reactions from users within a split second of them landing on some key pages. We’d ask them to rate their impressions of the site in terms of:

    Trustability
    Initial perceived usefulness
    Design

    Then ask them to continue further round the site doing using some of our features, getting them to share their thoughts as they go.

  2. Jessica

    Dec 14th, 2011

    We have so much noise on our two most trafficked pages. I want to know where people are getting lost and/or giving up. How they are or are not finding the things they want.

    Ultimately, I want to streamline my sales cycle and I need to know what aspects of the design are getting in the way.

    HELP!
    ~Jessica

  3. David Stanke

    Dec 14th, 2011

    UserTesting sounds intriguing — I’d be up for giving it a shot for a problem I’m working on. I’m trying to hook users into navigating deeper into our site, but it’s hard to find the right balance between flashy featured content and more controlled, cataloged content. I have a couple different ideas and would like to get some quality impartial feedback.

    Thanks for considering me!

  4. John

    Dec 22nd, 2011

    I like the idea of User Feedback. I have created a site that is starting to get traffic, but the analytics state that the visitors aren’t taking the paths that I layed out for them. I am going to set up some A/B testing, but, that takes time and still may not be sure if we are converting as many visitors as possible.

    Any help would be appreciated.

  5. Kris

    Dec 26th, 2011

    I would test trustseals and certification seals BEFORE I purchase them. And figure out which one is actually worth my money. When they range from a couple of hundred dollars a year to thousands it seems like we purchase these all on emotion. It would be good to get real user feedback on what they think of it in the real context and if they even notice them!

    I would also test out my competitors and see if the users pick up on the trustseals and what their comments are.

    Since trustseals are ongoing and you spend it every year then it would be prudent to know which ones are going to work before. You spend the money.

    @Jessica, use something like the usertesting but also some of the software out there that records the users interaction with the website. Something like clicktale or mouseflow or something like that.

    @John, A/B is only going to give you an improvement on people taking the path you want. However I think you are looking for the WHY. You should recruit some people who are in your target market and sit down with them. Steve Krug’s book on usability testing (named Rocket surgery made easy). Just watching this video and going and doing what you learn, you may really be able to solve the problem. http://www.youtube.com/watch?v=QckIzHC99Xc

  6. Robert Schultz

    Jan 2nd, 2012

    I used a bunch of different user testing services, including usertesting.com when testing out some things for my javascript game website.
    UserTesting was good, and I also found two other good sites:
    http://www.feedbackarmy.com/
    http://easyusability.com/

    Just thought I’d share :)

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