by UserTesting on 12/13/11 at 9:11 am
Ever wonder what your users really think of your website? Are your designs intuitive and easy to use ? UserTesting’s remote usability testing answers these questions and more.
In as little as one hour you can have impartial feedback on any website (including mobile sites and apps) that you can use over and over. The tester is given a set of instructions to follow and questions to answer. And you can even ask follow-up questions after the test is over. Here’s a little more information on how it works.
What You Can Do with Usability Tests
There are many things you can do with usability tests to help inform your design. Here are the most common uses.
Test your website’s usability and effectiveness.
Get a real inside view about what website visitors really think of your websites design, navigation and usability. See what pleases or frustrates everyday users and listen to their thoughts as they talk about the best and worst features of your website. A fresh perspective can offer such long-lasting and valuable insight to bring about permanent positive change.
Test a competitor’s site.
Ever wonder what your users think of the competition? Conduct usability tests on any website, including another company’s. Then take that information and improve your own site.
Show a client how their website really works and where it doesn’t.
Have you worked on a site that needed major changes, but you had trouble convincing the stakeholders to buy in? Run a usability test to show what impartial people think of their interface. Nothing motivates a team like watching a website visitor gets lost or frustrated.
Compare the before and after.
Clients often question whether a redesign is an improvement. Measure the impact with usability test videos of real people using their site before and after.
Enter the Contest to Win!
What would you test with inexpensive usability testing? UserTesting wants to hear the creative ways you’d use their service. You can leave a comment below with your idea, or for extra credit, you can tweet your ideas with @usertesting. We will check all entries (comments and tweets), and award prizes to our 3 favorites.
Here are the three usability testing packages UserTesting is offering to the winners:
- 2nd runner-up – 1 Free Test (a $39 value)
- 1st runner-up – 3 Free Tests (a $117 value)
- Grand Prize – 15 Free Tests (a $585 value)
UserTesting gives you access to a large panel of users, on-demand. You get to “look over the shoulder” of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. This dramatically decreases the cost and hassle of user testing.