by anthony on 09/02/10 at 3:02 pm
What do ABC, CNN and Fox News all have in common? The obvious is that they all offer news. The less obvious is that they all use Arial as their typeface for everything. This results in a bland, boring and uniform look and feel. There are many flavors in typography. Choosing a good combination to use for your body text and headings is a skill that takes time and practice. When you finally find the right combination of typefaces, you will notice that your site looks a lot more flavorful and exciting.
Which one looks more exciting? By using different typefaces for headings and body text you’ll be able to make your site look better instantly. One way to do this is to use a serif font for your headings and a sans-serif font for your body text. This gives your text a contrast in letter shape, while making it easy to read.
It took me a while to figure out which typeface to use for my headings. I wanted one that would blend well with my body text, but wouldn’t overshadow it. The typeface I ended up choosing was Cambria. It is a serif font that blends well with Lucida Grande, my body text typeface, which makes it a perfect combination.
Take some time to figure out which typefaces make a good combination for your headings and body text. This small and simple change may seem like a subtle detail, but when you step back and look at your site you’ll notice that it has a lot more flavor and flair than it did before. That’s because good design is in the details. Never underestimate the power of typography.