by anthony on 11/18/14 at 9:05 am
User research has proven that the larger a target is, the faster and easier it is to click. That means if you turn a link into a button, you can increase your click-through rate. But if you turn your button into a link block, you can increase it even more.
Link blocks are larger click targets than links and buttons. They’re a clickable block placed on an area of content. Link blocking makes clicking easier because users don’t have to look for a link or button and target it with accuracy. They can move their mouse over the content area and click without doing as much work.
Moving the mouse arrow over a link block will change the cursor to the pointing hand. But sometimes this subtle change isn’t enough to tell users they can click the content area. You should make it more clear by adding a hover effect on the link or button of the content area. You can also turn it into a grid tile and highlight the link block on hover.
Link blocking encourages users to click-through without targeting a button or link. This makes clicking faster so that users don’t have to work as hard with their mouse. The less work the user has to do, the better your click-through rate. There’s more to click-through rate than easy clicking, but this is one way to engage more users with your content.